Reverse Prospecting in the Matrix MLS system is a powerful tool that helps listing agents identify buyer agents whose clients may be interested in their listings. Here's a breakdown of how it works and how to use it effectively:
🔍 What Is Reverse Prospecting in Matrix?
Reverse Prospecting allows listing agents to:
- See which buyer agents have clients with saved searches that match the features of their active listings.
- Reach out directly to those buyer agents to promote the listing.
This is based on saved search criteria and auto-email activity within Matrix.
🛠️ How to Use Reverse Prospecting in Matrix
- Go to My Matrix > My Listings
- Select My Active Listings from the dropdown.
- Check the box next to the listing you want to reverse prospect.
- Click the Reverse Prospect button.
- You'll see a list of buyer agents whose clients received your listing via auto email.
📋 What You’ll See in the Results
- Agent Name & Contact Info: You can email them directly.
- Client Reference #: A unique ID to help the buyer agent identify which client received the listing.
- Pre-approved Status: A green check mark indicates mortgage pre-approval.
- Count: Number of listings the client has received (lower = more specific interest).
- Date Sent: When the listing was emailed.
- Interest Indicator: Icons like hearts show if the client marked the listing as a favorite or possibility.
📧 Why Use It?
- Promote price changes, open houses, or unique features.
- Target agents with clients already interested in similar properties.
- Increase exposure and potentially speed up the sale.
🔐 Privacy Note
Buyers' personal information is not shared. Only the buyer agent sees which client matches the listing via the reference number.
Would you like a step-by-step guide or a visual walkthrough for your MLS system access a full view here: Reverse Prospecting
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